Developed for the prestigious Omer Simon Hair Salon in Tel Aviv, Kera is a premium haircare series enriched with keratin. The project focused on creating a high-end visual identity and packaging design that reflects the salon’s elite standards and professional expertise.
The solution is rooted in a distilled, minimalist typographic concept inspired by the structural forms of keratin. The custom typography was meticulously crafted using a striking combination of bold and fine lines, imbuing the brand name with an elegant and sophisticated silhouette. Combined with a clean layout, the packaging design projects modern luxury, clinical authority, and timeless style.
The objective was to translate the scientific and structural essence of keratin into a premium, lifestyle-driven cosmetic brand. The design needed to break away from cluttered salon products and establish a sophisticated, high-end presence that appeals to discerning clients looking for both luxury and results.
The newly introduced shades were chosen to complement the existing logo, serving as the primary colors for both the website's backgrounds and Call-to-Action buttons.
The designed main shape of the logo
The logo designed to the product
Mockup demo of the home page screen of the website.
Product design, Soft addition
The logo can appear on white and on black.
Product design
Product design
