Yaad Ginunim is a boutique studio specializing in the premium planning, construction, and styling of urban rooftop gardens. The project encompassed building a complete brand identity from scratch, custom logo design, and developing a showcase digital platform.
The Solution
The solution was rooted in a design philosophy of restraint and precision. A minimalist visual language was crafted around a restrained, tight color palette, allowing the vibrant photography of gardens and greenery to speak for itself. The logo features clean, sophisticated lines reflecting both structure and nature, while the website was designed as a spacious digital gallery. This layout provides an airy, serene, and stylish user experience, successfully positioning Yaad Ginunim at the forefront of the industry.
The Challenge
The primary objective was to differentiate the brand within a highly competitive market and position it as the premier choice for clients seeking high-end, meticulous outdoor design. The goal was to create a clean, memorable, and elegant logo alongside a representative website that exudes luxury and professionalism, while giving full stage to stunning project photography without any visual clutter.
The newly introduced shades were chosen to complement the existing logo, serving as the primary colors for both the website's backgrounds and Call-to-Action buttons.
Logo design for Yaad Ginunim. The minimalist logo features two intertwined leaves, elegantly symbolizing the two business partners whose names both begin with the letter 'Y'.
Contact section on the website
.The home page screen of the website
A focus on a part of the page on the website
.Gallery section in the website
Homepage, mobile versioon
.Work process section, mobile version
Outdoor signage graphic design to drive leads
Stamp design that describes the company experience in years